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NEW PRODUCT · INOVATIVEX AI

Turn Your Pricing Into Your Next Lead Generation Engine

Give prospects instant project estimates using your own pricing model, explain the numbers with AI, and turn high-intent website visitors into qualified leads.

Your pricing. Your rules. Your brand. Your leads.
yourcompany.com / estimate
Your Preliminary Estimate
$875,000
$744,000$1,006,000
AI explanation
Primarily influenced by the 2,500 sq ft size, premium finish level, enhanced glazing and complex architecture.
Square Footage
Moderate
Finish Level
High
Architecture
Moderate
Lead captured
// Try it yourself

See What Your Customers Could Experience

Give homeowners a simple way to understand project costs before they talk to your sales team.

Custom Home Cost EstimatorINTERACTIVE DEMO
Step 1 of 9 · Project11%

What are you planning?

// How it works

From Website Visitor to Qualified Lead

01
Ask
Collect structured project information through a guided estimator, not a blank contact form.
02
Calculate
Apply the business's own pricing rules with a deterministic engine. Same inputs, same result, every time.
03
Explain
AI turns the calculation into a clear explanation of the major cost drivers.
04
Convert
Capture the prospect and send a qualified lead into the sales workflow.
// Deterministic + AI

AI Explains the Estimate. Your Pricing Rules Control It.

The platform separates calculation from explanation, so your numbers stay predictable.

Your Pricing Engine
Your pricing model
Your rules
Your modifiers
Consistent calculations
Predictable outputs
AI Explanation
Explains cost drivers
Personalizes the result
Makes complex pricing easier to understand
Provides contextual explanations
AI never invents or overrides the estimate.
User inputsPricing engineCalculated rangeAI explanationLead capture
// The problem

Most website visitors aren't ready to call you.

Homeowners visit contractor websites without knowing whether a project fits their budget. A generic “How can we help?” form asks them to commit before they have any context, so they leave and compare competitors.

An interactive estimate gives them something useful immediately, and gives your team a lead with real context.

What your team receives
Project details
Budget context
Location
Timeline
Contact information
Buyer intent
// Features

Everything you need to estimate and convert.

Custom Pricing Engine
Build the estimator around your own pricing methodology and modifiers.
Interactive Estimator
Give visitors a guided experience instead of a static contact form.
AI Explanations
Make complex estimates easy for prospects to understand.
Lead Capture
Turn completed estimates into qualified sales opportunities.
Branded Experience
Match your existing website, brand, colors and messaging.
CRM Ready
Connect estimates to your existing sales workflow.
Analytics
Track starts, completions, estimates and leads.
SEO Ready
Build crawlable pricing content around the calculator.
// Sales workflow

Estimates flow straight into your pipeline.

Connect with your existing sales stack, we work with your tools rather than replacing them.

Website visitorStarts estimateCompletes estimateGets personalized resultSubmits informationCRMSales team
HubSpot
JobTread
GoHighLevel
Salesforce
Zapier
Webhooks
// Use cases

Built for high-consideration projects.

Custom Home Builders
Help homeowners understand potential project costs before they schedule a consultation.
Remodelers
Turn renovation research into qualified project opportunities.
Kitchen & Bath
Give prospects an immediate budget range.
Roofing
Turn website traffic into inspection opportunities.
Solar
Help prospects understand the potential project investment.
Pools & Outdoor Living
Turn inspiration into a qualified project conversation.
// SEO-ready

Your calculator can also become an SEO asset.

The estimator doesn't have to be a black box. Publish crawlable content around your pricing methodology, project costs and location-specific pages. We don't promise rankings, but the architecture is built for search.

Semantic HTML
Server-side rendering
Schema.org / JSON-LD
FAQ content
Location-specific pages
Internal linking
// Deployment

Put your estimate experience where your customers are.

01
Your Website
A dedicated page on your own domain.
example.com/custom-home-cost
02
Embedded
Place the estimator directly inside an existing website page.
<div id="estimate"></div>
03
Campaign Landing Page
A branded estimator for paid traffic and marketing campaigns.
estimate.example.com

Your brand on the front. Inovativex powers the technology behind it.

// Product preview

A dashboard for the whole funnel.

Track estimates, conversion and leads, and manage the pricing rules that power every calculation.

Estimate DashboardExample dashboard data
Total Estimates
1,284
Completed
912
Conversion Rate
71%
Leads Generated
512
Avg. Project Value
$842,000
Recent Estimates
NameProjectLocationEstimateStatusDate
Marcus ReedCustom HomePasadena, CA$1.12MQualifiedAug 12
Elena SokolovaHome RemodelLos Angeles, CA$385KContactedAug 12
David ChenKitchen RemodelAltadena, CA$96KNew LeadAug 11
Priya AnandCustom HomeLos Angeles, CA$924KQualifiedAug 11
Tom WhitfieldBathroom RemodelPasadena, CA$54KNew LeadAug 10
Pricing Rules
Base Price / Sq Ft$250
Architecture Modifierup to +18%
Finish Modifierup to +35%
Glazing Modifierup to +9%
Site Modifierup to +14%
// Business value

More than a calculator.

More qualified leads
Better buyer-intent data
More engaged website visitors
Better sales conversations
Faster lead qualification
More useful first-party data
// Pricing

Example pricing.

Illustrative tiers to show how the product could be packaged. Implementation and pricing-model setup available separately.

Starter
$299/mo
For smaller contractors testing interactive estimating.
1 estimator
Custom pricing rules
Lead capture
Basic analytics
Book a Demo
POPULAR
Growth
$599/mo
For growing builders and home-service businesses.
3 estimators
AI explanations
CRM webhook
Branded experience
Full analytics
Book a Demo
Pro
$999/mo
For high-volume businesses generating significant traffic.
Unlimited estimators
Priority AI
CRM integrations
Location pages
SEO tooling
Book a Demo
Enterprise
Custom
For multi-location businesses and custom integrations.
Custom integrations
Multi-location
SSO & roles
Dedicated support
Contact Sales

Example pricing. Final commercial pricing is confirmed during setup.

// Built by Inovativex

A software & AI studio building its own products.

Inovativex designs and engineers software, AI and ecommerce products, for clients and for ourselves. AI Estimate is built and maintained by the same team, with long-term support.

See our work
150+
Projects delivered
98%
Client retention since 2024
18+
Python · LLM & RAG builds
React / Next.js Python · LLM & RAG Shopify AWS
// FAQ

Questions, answered.

Does AI calculate the price?+
No. The pricing engine calculates the estimate using your configured rules. AI is only used to explain and contextualize the result, it never invents or overrides the numbers.
Can we use our own pricing model?+
Yes. The estimator is built around your pricing methodology, base rates and modifiers. Your rules control every calculation.
Can we customize the questions?+
Yes. The questions, options and flow are configured to match how your business scopes and prices projects.
Can it match our website?+
Yes. The experience is branded to your site, colors, typography and messaging so customers see your brand.
Can it connect to our CRM?+
Estimates and leads can be sent to your sales stack via webhook or integration. We connect with your existing tools rather than replacing them.
Can it be embedded?+
Yes. Deploy it as a dedicated page, embed it inside an existing page, or run it as a standalone campaign landing page.
Can we change pricing later?+
Yes. Pricing rules and modifiers can be updated at any time, and every future estimate uses the new configuration.
Can it support multiple services?+
Yes. You can run different estimators for different project types or service lines.
Is it SEO-friendly?+
The architecture is SEO-ready: server-rendered, semantic HTML with support for structured data, FAQs and location content. We don't promise rankings, but the foundation is built for search.
Can we capture leads?+
Yes. The completed estimate is paired with project details and contact information, giving your team a qualified, context-rich lead.
Can we see analytics?+
Yes. Track calculator starts, completions, estimates generated and leads captured.

Turn your website into your next sales conversation.

Give prospects an immediate reason to engage, understand their project budget, and start a conversation with your team.

Ask our AI concierge