American Custom
A Shopify ecommerce project delivered by InovativeX: the online store for American Custom Exhaust Systems, selling slip-on mufflers and header pipes for Harley-Davidson and Indian motorcycles.
The challenge
Motorcycle exhaust is fitment-specific, so riders need to shop for parts that match their exact Harley-Davidson or Indian model. The store had to present the catalogue in clear, fitment-based collections so customers land on the right products for their bike.
What we built
The catalogue is organised into fitment-based collections — Touring, Softail, Dyna, Sportster and Indian — so riders can quickly find exhaust that fits their specific motorcycle.
Stack
Outcome
InovativeX delivered the American Custom Exhaust Systems storefront on Shopify, with a fitment-based catalogue that lets riders shop slip-on mufflers and header pipes for their specific Harley-Davidson or Indian model.
This project drew on our Ecommerce Development work.
★★★★★Great work, expertise and quick delivery.
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